I’m currently a Senior Product Designer at Nova Labs, a consumer crypto company in the US and creators of the Helium Network and Helium Mobile, the world’s first carrier built on Solana.
As the Head of Design at this web3 start-up, I developed their branding, designed their marketing website, and created animated 3D NFTs for campaigns.
NFT Degen
Web3 Product Design
and Strategy
I'm a volunteer contributor for an NFT marketplace on the Degen chain, an L2 built on Base. My contributions include product design recommendations, UI design, and Farcaster community engagament.
I was the founder, artist, and developer of Pandimensional Trading Co., a story-telling NFT project. I created the artwork for a generative 10k collection and developed the minting dApp.
I led the design and product team for a med-tech company building apps for the NHS. Results-driven, clinically tested, and highly regulated, this role demanded the highest level of skill and dedication.
I led the product design and front-end development teams for the Disney Vitality Healthy Kids game, website, and iOS app, delighting kids and their parents with playful design elements and interactions.
Taste can be very personal, I hope you find something you like.
Helium Mobile
Web3 Gamification Design
Designing fun and engaging web3 applications for web and mobile is my speciality. Produced in Figma, this concept was designed to incentivise and motivate builders on the Helium Mobile network and use NFTs as a means to track and reward players.
Helium Mobile
Web3 Gamification App Design
I designed the companion iOS and Android app for the Builder Games in Figma and used AI to create the NFT artwork. This web3 app on Solana uses NFTs in multiple ways, including on-chain player identity, earned rewards and discoverable content.
Helium Mobile
Product Design and Marketing
As lead designer within the network business unit at Helium Mobile—the world’s first decentralized mobile carrier—I was responsible for the design of complex crypto applications, UX, and marketing website design. Following brand guidelines, I built Framer landing pages, designed web and mobile apps in Figma, created custom maps in Mapbox and animations in Spline 3D. My recent UX enhancements to the Helium Mobile Coverage Planner resulted in a 44% increase in Hotspot sales.
Helium Mobile
Mobile App Design
The Helium Mobile Builder app for iOS and Android is an essential tool for deployers to onboard and optimise hotspots. I worked with the product management and engineering teams to improve the onboarding flow and provide visual cues to indicate issues that impact coverage and rewards.
Nova Labs
Product Design and Marketing
In the role of lead designer at 1663, Nova Labs’ decentralized IoT solution provider, I designed and built their website in Framer, generating hundreds of business leads. I worked with the remote dev and product teams on multiple products, including a wildfire alert system that uses the Helium Network to connect sensors with systems.
Disney x Vitality
Product Design and Marketing
I worked within a large product team for Disney and Vitality to design and lead the front-end development of a health and wellness web app. Working with Disney characters and branding to create an interactive, fun, and engaging series of games and offline activities—the project was a great success with families.
NFT Degen Marketplace
Product Design, NFTs and Content Creation
Voluntary contributions in the web3 space are commonplace, driven by our mission to further the dreams of decentralization. When the Degen chain launched on Base—an L2 from Coinbase built on Ethereum—I contributed by creating UI and UX designs for this fledgling chain, building NFT projects, and writing documentation to help artists build and launch their own NFT collections.
Helium Mobile
Website Design and Build
Community collaborations and partnerships underpin the ethos of web3, so when Helium Mobile partnered with Macrodosing, I designed and built this landing page in Framer. Using Spline 3D to create interactive 3D elements and conversion tracking in Google Analytics, this page generated a significant number of subscriber sign-ups for Helium Mobile, onboarding a new cohort into web3 at the same time.
Nova Labs
Smart City Dashboard
Metropolis is a complex, smart city web application built on the Helium Network to provide decentralized environmental, traffic, flood, utility, and population data for city authorities. I designed the product, from the ground-up, which includes a marketplace, builder, viewer and analytics platform.
Nova Labs
Custom Map Design
Mapbox enables customisation via their GUI and JSON. This design was printed on t-shirts for a conference in Amsterdam. I've also created animated fly-bys, displayed 3D objects on maps and created custom map layers for numerous design projects.
1663
Branding
I've worked on many challenging branding projects, none more so than for 1663, an IoT blockchain application. I love the process of creating a brand, so many designers think it's just about a logo, but it's so much more. In this lockup, the IoT data is represented by the pixel blocks and are mirrored in the pylon to create a connection.
With the advent of AI, I believe we've entered a new golden age for design and development. I embrace this new movement. It's the future I've been dreaming of since Roy Batty uttered those famous words.
I use AI tools such as Midjourney, Stable Diffusion, Magnific, Luma, and ChatGPT as part of my workflow. AI helps me code, write, play with ideas, and create assets for production.
I’m in two minds whether this is a good thing or not. At the moment, I’m on the robot’s side.
Below you’ll find a small selection of Midjourney images I’ve created over the last 12 months. I’m honing my skills as an AI Prompt Engineer and actively applying multiple AI models to everyday problems. And I’m getting results.
Frank Mong
COO at Nova Labs
One of the real ones. Love your work.
Iva Brajer
Senior Engineer at Chainlink
Paul is an exceptional professional with a unique blend of youthful energy and immense experience. His passion for work and attention to detail is truly remarkable, making him an invaluable asset to any team. Paul has a diverse skill set and is always ready to contribute to any aspect of the company, from defining the processes, marketing initiatives, product research and design all the way to participating in technical feasibility discussions.
Keving Goodwin
Front-End Engineering Manager
Paul is an enthusiastic leader who is passionate about design. He is a very sociable member of the team which makes him approachable and popular among his colleagues.
Paul has been responsible for leading multiple design driven projects at the same time. He consistently delivers whilst working under pressure to meet tight deadlines.
Dori Benvenisti
Founder at OpenWeb
Paul is an amazing professional and even a better person! I've been working closely with Paul and couldn't recommend him more - dedicated, creative, team player, reliable, talented to the roof, agile, always positive and always giving his 100%. It's a great experience working with Paul - I would highly recommend him to anyone.
Ahmad Kadiri
Blockchain Architect at Souq
Pauls ideas always solve problems that we didn't know we even had. He is a people person that keeps on giving. Inspirational and phenomenal to say the least. Embed is lucky to have you on-board and I was lucky to have met you and learned from you.
James Render
Senior VP at Citi Bank
Paul is never afraid to pick up a new challenge. He is always mindful of delivering results, but more than this he is personable and great fun to work with.
Dr Simon Bourne
Founder at my mHealth
Paul transformed our digital therapeutics business with his amazing eye for detail and the experience he brought from Vitality. Our app and customer engagement improved significantly under his leadership as head of product. Insightful, thoughtful, and a genuinely lovely person to work with.
Ali Adnan
Web3 Marketer at Addressable
I had the pleasure of working with Paul for over a year, and from the very beginning, our professional relationship flourished due to his easygoing nature and ability to connect with others. Paul's extensive experience in the tech sector is evident, and what sets him apart is his commitment to staying current with emerging trends. His exceptional design and product skills consistently deliver top-notch results.In addition to his technical expertise, Paul possesses a deep understanding of the Web3 space, making discussions with him both insightful and engaging.
Kent Williams
Web3 Software Engineer
Love the new site! Your designs are always 🔥
Last updated 3 September 2024.
This site was built with Figma, Framer, Midjourney, and Spline 3D. The font is Albert Sans from Google Fonts. All works are original creations by me. Trademarks remain the property of their owners. You’re welcome to display my work, but please give me credit.