Introduction
As the tokenisation of real-world assets (RWAs) gains momentum - bringing physical value onto the blockchain - new opportunities are emerging for companies to unlock funding. Crowdenized was built to help asset-rich businesses crowdsource investment for new ventures through crypto-native mechanisms.
I collaborated closely with the founder to design, prototype, and user-test both the investor and fundraising platforms. My work focused on creating intuitive, conversion-focused experiences for both sides of the marketplace, enabling seamless participation in this rapidly growing use case for blockchain technology.
In Progress
Challenges
One of the biggest challenges was navigating legal and regulatory constraints around tokenised assets. These directly shaped the UX, especially onboarding flows, identity verification, and how we presented risks and returns to potential investors.
Designing for two distinct user groups - investors and asset-holders - also required careful consideration. Their goals, motivations, and crypto familiarity varied significantly, so I prototyped and tested flows that balanced clarity, trust, and ease of use for both.
Lastly, designing for both desktop and mobile introduced technical and UX constraints. Investors needed a mobile-first experience for browsing and connecting wallets, while asset-holders needed a more robust desktop interface for uploading documents and managing listings. Ensuring a consistent, intuitive experience across both surfaces was a core part of the work.
