One of the most unique challenges of the Inferna site was capturing the token’s high-concept narrative through visuals that felt both futuristic and ominous. The core idea - an AI that incinerates crypto tokens - demanded a strong visual metaphor. Instead of relying on stock assets or traditional motion design, I leaned into RunwayML to generate cinematic AI-driven animations. This allowed us to create surreal, infernal scenes that aligned with the project’s name and ethos - smoldering landscapes, abstract data flames, and evolving token rituals. It was a delicate process of iteration: prompting, refining, and compositing outputs to achieve just the right tone without straying into visual chaos.

Building the site in Framer brought both freedom and complexity. The platform’s real-time design-to-code workflow made it ideal for experimenting with animation timings, scroll-based triggers, and interactive layers. However, integrating large AI-generated video files into a performant, responsive site required careful optimization. I worked through asset compression strategies and fallback states to ensure a seamless mobile experience without compromising the high-impact aesthetic. Balancing visual richness with fast load times became a core design constraint, and ultimately, a rewarding technical puzzle.